Valu, Egypt’s leading universal financial technology powerhouse, announced today its partnership with TimeOut Sports & Entertainment, the official sales agent for FIFA World Cup 2026 hospitality packages in Egypt. Through this collaboration, Valu will provide clients with flexible payment plans to access exclusive hospitality experiences at the FIFA World Cup 2026.
This partnership marks a strategic milestone that merges Valu’s innovative financial solutions with TimeOut’s global expertise in sports travel and event management. The collaboration enables football fans to purchase premium hospitality packages, typically reserved for corporate clients, through convenient and flexible payment plans powered by Valu. These exclusive packages offer far more than just match tickets, providing fans with privileged access to VIP lounges, behind-the-scenes experiences, and world-class hospitality services that elevate their journey beyond the game itself. Through this collaboration, Valu and TimeOut are redefining what it means to experience the FIFA World Cup, making extraordinary moments more accessible to passionate fans across Egypt.
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Following Egypt’s qualification for the FIFA World Cup 2026, Valu and TimeOut partnered to give Egyptian fans early access to secure their seats at the world’s most anticipated sports event while enjoying seamless financing options.
Walid Hassouna, CEO of Valu, added: “Our partnership with TimeOut reinforces Valu’s mission to go beyond traditional financial solutions by creating unique experiences for our customers. As a homegrown Egyptian brand, we take great pride in empowering our community with access to world-class opportunities that reflect their ambitions and passions. Through flexible installment plans, we’re enabling our clients to be part of one of the most anticipated global sports events and to proudly cheer for Egypt on the world stage.”
Commenting on the partnership, Tamer Yousry, CEO of TimeOut Sports & Entertainment, said: “Building on our successful collaboration with Valu during the FIFA World Cup 2022, we are delighted to join forces once again to bring Egyptian fans closer to the action at the FIFA World Cup 2026. This partnership allows more fans to access exclusive hospitality packages that deliver truly memorable experiences and make attending the tournament easier and more accessible than ever before. Through Valu, we are also able to connect directly with consumers, a B2C access channel that wouldn’t be possible without this collaboration, allowing us to engage fans more personally and expand our reach in ways that redefine the fan experience”.
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