• In collaboration with The Lemon Tree – TLT Concepts, Misr Italia Properties introduces a new model of coastal luxury at Kai Sokhna, blending Egyptian expertise with international standards.
Cairo, November , 2025 – As part of its ongoing efforts to strengthen its position as developer of vibrant year-round coastal destinations, Misr Italia Properties has unveiled details of phase two of its integrated project Kai Sokhna on the Red Sea, “Can Limon,” which is set to launch soon
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The announcement took place during an extensive media tour of the project, attended by leading media representatives and the company’s executive management, led by Eng. Mohamed Khaled El Assal and Karim El Assal, CEOs and Managing Directors of Misr Italia Properties. The event also brought together strategic partners who contributed to realizing the company’s vision, including Eng. Mohamed Fares, Co-Founder of Alchemy Design Studio, the project’s master planner and architect; Dr. Eng. Mohamed Abdel Ghany, Chairman of ECB, responsible for project management and execution; Mr. Ahmed Hanafy, Founder of The Lemon Tree (TLT Concepts), the strategic partner for hospitality; and Mr. Sherif Soliman, Founder of Fins Kitesurfing Center, the first and only center of its kind in Ain Sokhna
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Kai Sokhna stands as a transformative project redefining Ain Sokhna from a seasonal retreat into a vibrant, year-round community that balances luxury and lifestyle. The development features a range of wellness and fitness offerings; designed by Alchemy Design Studio, the project merges modern architecture with the coastal landscape to create a harmonious seaside sanctuary that promotes relaxation and well-being
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Boasting a natural one-kilometer sandy beach on the Red Sea and a strategic location close to Cairo, Kai Sokhna offers an ideal getaway for both short vacations and extended stays, while maintaining proximity to other popular coastal destinations.
The newly developed phase, “Can Limon,” reflects Misr Italia Properties’ commitment to delivering hospitality experiences that meet world-class standards. The phase includes 145 Serviced Residences by TLT Concepts, offering residents a luxurious and fully integrated hospitality experience. Construction progress has been remarkable, with 80% of the concrete structure completed. The phase is expected to reach full structural completion next year, with exterior works set to begin in early 2026. With an investment value of EGP 1.3 billion, this phase is scheduled for full completion by 2027, and unit delivery within 18 months, fully finished and ready for occupancy.
Eng. Mohamed Khaled El Assal, CEO and Managing Director of Misr Italia Properties, stated: “We were among the first developers to recognize the Red Sea’s immense potential, launching Kai Sokhna before the area became a focal point of national development. Today, Kai Sokhna stands as a living example of our long-term vision, aligning with Egypt’s strategy to transform the Red Sea coast into a sustainable, integrated, year-round tourism destination. The project’s total investment value has reached approximately EGP 4.6 billion, including EGP 3 billion dedicated to hotels and hospitality services, reaffirming our commitment to developing a holistic destination that supports tourism and enhances the region’s appeal.
Karim El Assal, CEO and Managing Director of Misr Italia Properties, added: “At Kai Sokhna, our clients are not simply buying a unit; they are investing in a complete hotel-style living experience within their own homes. Can Limon — with its serviced residences operated by TLT Concepts — guarantees effortless daily luxury. This experience will soon be complemented by the announcement of a world-class five-star hotel in phase three, reaffirming our position as a coastal destination offering hospitality at global standards.
Eng. Mohamed Fares, Co-Founder of Alchemy Design Studio, commented: “Our vision for Kai Sokhna was to achieve harmony between architecture and nature. We designed Can Limon as a walkable, fully integrated village where all services are centrally located to create a sense of belonging and sophistication. Every design detail reflects the beauty of the Red Sea. Our collaboration with Misr Italia Properties has turned an ambitious vision into a tangible, one-of-a-kind living experience.”
Dr. Eng. Mohamed Abdel Ghany, Chairman of ECB, added: “Our core commitment at Kai Sokhna is exceptional quality and on-time delivery. Achieving 80% structural completion of the new phase demonstrates that forward-looking visions can be realized with precision, ensuring that every client’s investment is backed by professionalism and trust.”
Mr. Ahmed Hanafy, Founder of The Lemon Tree (TLT Concepts), said: “At Can Limon, we strive to create exceptional experiences that blend comfort, sophistication, and a sense of harmony in every detail. Our goal is to redefine luxury hospitality to encompass both living and lifestyle. Our partnership with Misr Italia Properties is driven by a shared passion for creating lively, inspiring destinations.”
Commenting on the role of Fins Kitesurfing Center, Mr. Sherif Soliman added: “Kai Sokhna’s location is one of the best in Egypt for kitesurfing, making it an ideal destination for both locals and international visitors. The addition of hospitality and serviced residences within Can Limon enhances Fins’ competitive edge by attracting a broader audience, while maintaining our most important advantage — strategic proximity to Cairo — which makes it a year-round sports destination.”
Today, Kai Sokhna cements Misr Italia Properties’ position as a pioneering developer that doesn’t just build communities but creates destinations aligned with Egypt’s national vision for Red Sea development. Through the architectural excellence of Alchemy, the quality commitment of ECB, the premium hospitality of TLT Concepts, and the specialized water sports offerings of Fins, the project stands as a unique model of international standards brought to life on Egyptian soil.
The market will soon witness the official launch of “Can Limon,” redefining coastal luxury and establishing Ain Sokhna as a vibrant, year-round seaside destination.
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